At DIAMORIVO, we value the trust you place in us. We are committed to maintaining strong data protection practices, secure transactions, and the privacy and security of your personal information.

1. OVERVIEW

Diamorivo Lifestyle Private Limited (referred to as “Company”, “DIAMORIVO”, “we”, “us”, or “our”) is committed to protecting the privacy and personal information of our customers, visitors, members, and users.

This Privacy Policy explains how we collect, receive, store, use, process, share, and protect your personal information when you interact with us through our retail outlets, website, mobile applications, digital platforms, customer support channels, loyalty or referral programmes, and promotional or marketing activities.

By accessing our services, visiting our stores, or using our digital platforms, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein, subject to applicable laws and regulations.

2. INFORMATION WE COLLECT

Depending on how you interact with DIAMORIVO, we may collect the following categories of information:

2.1 PERSONAL INFORMATION

This may include your name, mobile number, email address, billing and shipping address, date of birth, gender, customer or membership ID, loyalty or referral information, and any other information you voluntarily provide to us.

2.2 IDENTITY VERIFICATION INFORMATION

Where required for compliance, security, fraud prevention, or transactional purposes, we may collect identity-related information, including government-issued identification documents and tax-related information.

2.3 TRANSACTION AND PAYMENT INFORMATION

We may collect information relating to your purchases, orders, invoices, returns, refunds, cancellations, payment methods, purchase history, product preferences, and rewards or loyalty benefits.

We do not store complete card numbers, CVV numbers, or other sensitive payment credentials. Payments are processed through secure third-party payment service providers and payment gateways.

2.4 PREFERENCES AND ENGAGEMENT INFORMATION

This may include wishlist items, product interests, communication preferences, feedback, survey responses, reviews, and your interaction with our campaigns, promotions, products, or services.

2.5 TECHNICAL AND USAGE INFORMATION

When you access or use our digital platforms, we may automatically collect certain technical and usage information, including your IP address, device type, browser type, operating system, cookies, approximate location, pages visited, and general usage behaviour.

2.6 STORE VISIT INFORMATION

When you visit our physical stores, we may collect information such as entry and exit records, CCTV footage, security information, and footfall analytics, where permitted by applicable law.

2.7 CUSTOMER SUPPORT INFORMATION

We may retain information provided during customer support interactions, complaints, enquiries, feedback, surveys, or other communications with our representatives.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for the following purposes:

3.1 ORDER FULFILMENT

To process purchases, payments, deliveries, returns, exchanges, cancellations, refunds, and other services associated with your orders.

3.2 CUSTOMER MANAGEMENT

To maintain customer records, identify users, manage accounts and memberships, and provide a personalised shopping experience.

3.3 COMMUNICATION AND MARKETING

To send order updates, service notifications, offers, promotions, product launches, and other relevant communications through SMS, email, telephone calls, WhatsApp, push notifications, or other permitted communication channels.

You may opt out of receiving marketing communications at any time. However, you may continue to receive essential service-related communications, such as order confirmations, payment updates, delivery notifications, and security alerts.

3.4 BUSINESS AND SERVICE IMPROVEMENT

To understand customer behaviour, analyse trends, improve our products and services, enhance our website and applications, and improve the overall customer and store experience.

3.5 SECURITY AND FRAUD PREVENTION

To detect, prevent, investigate, and address fraud, misuse, unauthorised access, cyber threats, security incidents, and other potentially harmful or unlawful activities.

3.6 LEGAL AND REGULATORY COMPLIANCE

To comply with applicable laws, regulations, legal processes, court orders, regulatory requirements, and lawful requests from government or law enforcement authorities.

3.7 PROTECTION OF RIGHTS

To protect the rights, property, safety, and interests of DIAMORIVO, our customers, employees, business partners, and other stakeholders, including resolving disputes and enforcing our agreements and policies.

4. LEGAL BASIS FOR PROCESSING

Where applicable, we may process your personal information based on one or more of the following lawful grounds:

• Your consent
• The performance or fulfilment of a contract
• Compliance with legal or regulatory obligations
• Legitimate business purposes, including security, fraud prevention, and service improvement
• Other lawful purposes permitted under applicable laws and regulations

Where processing is based on consent, you may withdraw your consent where legally permitted. Withdrawal of consent may affect our ability to provide certain services or features.

5. SHARING OF INFORMATION

We may share your personal information with trusted third parties where reasonably necessary for the purposes described in this Privacy Policy.

5.1 SERVICE PROVIDERS AND BUSINESS PARTNERS

This may include payment processors, logistics and delivery providers, technology and IT service providers, analytics providers, marketing platforms, customer support providers, and other vendors that support our business operations.

5.2 PROFESSIONAL ADVISORS

We may share information with auditors, accountants, legal advisors, insurers, consultants, and other professional advisors where necessary.

5.3 GOVERNMENT AND REGULATORY AUTHORITIES

We may disclose information to government authorities, regulators, courts, law enforcement agencies, or other authorised bodies where required or permitted by applicable law.

5.4 BUSINESS TRANSACTIONS

In connection with a merger, acquisition, restructuring, financing, sale of assets, transfer of business, or similar corporate transaction, your information may be transferred as part of the relevant business assets.

5.5 PROTECTION AND SECURITY

We may disclose information where reasonably necessary to protect our customers, employees, business operations, systems, property, or legal rights, or to investigate suspected fraud, abuse, or violations.

We do not sell your personal information to third parties.

6. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including business, contractual, legal, regulatory, accounting, security, and operational requirements.

When personal information is no longer required, we may securely delete, anonymise, or otherwise dispose of it in accordance with applicable laws and our internal retention practices.

7. DATA SECURITY

We take reasonable and appropriate technical, organisational, and administrative measures to protect your personal information from unauthorised access, misuse, alteration, disclosure, loss, or destruction.

These measures may include encryption, access controls, authentication mechanisms, monitoring systems, secure infrastructure, and internal security procedures.

However, no electronic transmission, storage system, or security measure can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted or stored online.

8. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies and similar technologies to improve website functionality, remember preferences, understand website traffic, analyse usage, enhance security, and personalise content and services.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or availability of some features of our website.

9. YOUR PRIVACY RIGHTS

Subject to applicable laws and regulations, you may have certain rights in relation to your personal information, including the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where applicable
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Raise a grievance or concern regarding the handling of your information

To protect your information and prevent unauthorised requests, we may require reasonable identity verification before processing certain requests.

10. CHILDREN'S PRIVACY

Our services are not intended for children where prohibited by applicable law. We do not knowingly collect personal information from children without appropriate consent or authorisation where such consent is required.

11. THIRD-PARTY WEBSITES AND SERVICES

Our website, applications, or digital platforms may contain links to third-party websites, applications, payment services, social media platforms, or other external services.

DIAMORIVO is not responsible for the privacy practices, content, security, or policies of third-party services. We encourage you to review the applicable privacy policies of those third parties before providing them with your information.

12. CHANGES TO THIS PRIVACY POLICY

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, services, technology, or applicable legal and regulatory requirements.

Any updated version will be published on our official website or other applicable digital platforms along with the revised effective or updated date.

13. LIMITATION OF LIABILITY

DIAMORIVO takes reasonable measures to protect personal information. However, to the extent permitted by applicable law, we shall not be responsible for unauthorised access, disclosure, loss, or misuse of information resulting from circumstances beyond our reasonable control, except where liability cannot lawfully be excluded or limited.

14. CONTACT AND GRIEVANCE

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us:

Email: support@diamorivo.com

We may require reasonable identity verification before processing privacy-related requests.

15. ACCEPTANCE OF THIS PRIVACY POLICY

By accessing or using DIAMORIVO's website, applications, stores, products, or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, processing, and sharing of your information as described herein, subject to applicable law.

DIAMORIVO reserves the right to modify this Privacy Policy from time to time in accordance with applicable laws and business requirements.